About Us

Fruit Magic has been a pioneer in the fresh fruit beverage industry since 1993, starting with the very first fresh fruit juice bar in the country. What began as a revolutionary concept—where customers could choose and blend their own fruits—quickly became a hit.

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In 1999, a new chapter began with a focus on healthy living and natural, preservative-free drinks. This shift aligned with our mission to offer a healthier alternative to sodas and artificial beverages.

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Over the years, Fruit Magic has evolved and grown. We launched Pure Nectar Cold-pressed Juices in 2014 to cater to the increasing demand for premium, all-natural juices.

 

Today, we’ve officially relaunched with a vibrant new look and exciting, refreshed product offerings that reflect our commitment to fun, fruity, and fresh experiences.